Hecho en Mexico Heidelberg
Hecho en Mexico Heidelberg
Hecho en Mexico Heidelberg
Hecho en Mexico Heidelberg
+15.4% increase in their pickup sales with 3D Integration
+15.4% increase in their pickup sales with 3D Integration
Turn your items into photo-realistic 3D
and AR dishes with Neovaa, deployed seamlessly across all your digital touchpoints.
+15.4% increase in their pickup sales with 3D Integration
After several years of a gradual slowdown in activity and visibility, the Hecho en Mexico franchise in Heidelberg needed to re-energise its restaurant. Neovaa introduced an immersive 3D menu to modernise the experience and bring back engagement, clarity and excitement around the dishes.
After several years of a gradual slowdown in activity and visibility, the Hecho en Mexico franchise in Heidelberg needed to re-energise its restaurant. Neovaa introduced an immersive 3D menu to modernise the experience and bring back engagement, clarity and excitement around the dishes.
After several years of a gradual slowdown in activity and visibility, the Hecho en Mexico franchise in Heidelberg needed to re-energise its restaurant. Neovaa introduced an immersive 3D menu to modernise the experience and bring back engagement, clarity and excitement around the dishes.
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more menu visits
more menu visits
more menu visits
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menu to order conversion
menu to order conversion
menu to order conversion
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more orders on 3D dishes
more orders on 3D dishes
more orders on 3D dishes
A restaurant ready for renewal
A restaurant ready for renewal
A franchise of the Hecho en Mexico group located in Heidelberg, VIC, offering traditional Mexican cuisine with strong authenticity, generous plates & colourful identity.
Popular among locals, with a solid base of returning customers, but with room for renewed traction & visibility in the takeaway channel.
A franchise of the Hecho en Mexico group located in Heidelberg, VIC, offering traditional Mexican cuisine with strong authenticity, generous plates & colourful identity.
Popular among locals, with a solid base of returning customers, but with room for renewed traction & visibility in the takeaway channel.
A franchise of the Hecho en Mexico group located in Heidelberg, VIC, offering traditional Mexican cuisine with strong authenticity, generous plates & colourful identity.
Popular among locals, with a solid base of returning customers, but with room for renewed traction & visibility in the takeaway channel.
What was holding growth back
What was holding growth back
Despite a steady customer base and a strong culinary identity, the franchise had been experiencing a slight but consistent decline in traffic and sales over the years.
Several elements were slowing growth:
Mexican dishes can be difficult to picture without a clear visual reference, and some signature plates were under-ordered simply due to a lack of visibility and understanding.
Differentiation was becoming more challenging with the rise of new Mexican restaurants in the area.
The goal was to enhance the experience, without losing its authenticity.
Despite a steady customer base and a strong culinary identity, the franchise had been experiencing a slight but consistent decline in traffic and sales over the years.
Several elements were slowing growth:
Mexican dishes can be difficult to picture without a clear visual reference, and some signature plates were under-ordered simply due to a lack of visibility and understanding.
Differentiation was becoming more challenging with the rise of new Mexican restaurants in the area.
The goal was to enhance the experience, without losing its authenticity.
Despite a steady customer base and a strong culinary identity, the franchise had been experiencing a slight but consistent decline in traffic and sales over the years.
Several elements were slowing growth:
Mexican dishes can be difficult to picture without a clear visual reference, and some signature plates were under-ordered simply due to a lack of visibility and understanding.
Differentiation was becoming more challenging with the rise of new Mexican restaurants in the area.
The goal was to enhance the experience, without losing its authenticity.
What was built & delivered
What was built & delivered
To address these challenges, Neovaa developed an immersive and interactive 3D menu, available ahead of the brand’s online takeaway ordering platform, allowing customers to visualise each dish with accuracy before placing an order.
The solution implemented included:
3D modelling of around ten signature dishes
Highlighting best-sellers and additional add-on options
Detailed visual rendering: textures, portions, colours, toppings
Instant access via smartphone for takeaway orders, without replacing human service for dine-in
With this setup, customers can now see what they are about to order, better understand the menu, compare options easily, and make choices driven by desire rather than hesitation.
To address these challenges, Neovaa developed an immersive and interactive 3D menu, available ahead of the brand’s online takeaway ordering platform, allowing customers to visualise each dish with accuracy before placing an order.
The solution implemented included:
3D modelling of around ten signature dishes
Highlighting best-sellers and additional add-on options
Detailed visual rendering: textures, portions, colours, toppings
Instant access via smartphone for takeaway orders, without replacing human service for dine-in
With this setup, customers can now see what they are about to order, better understand the menu, compare options easily, and make choices driven by desire rather than hesitation.
To address these challenges, Neovaa developed an immersive and interactive 3D menu, available ahead of the brand’s online takeaway ordering platform, allowing customers to visualise each dish with accuracy before placing an order.
The solution implemented included:
3D modelling of around ten signature dishes
Highlighting best-sellers and additional add-on options
Detailed visual rendering: textures, portions, colours, toppings
Instant access via smartphone for takeaway orders, without replacing human service for dine-in
With this setup, customers can now see what they are about to order, better understand the menu, compare options easily, and make choices driven by desire rather than hesitation.
Impact on Orders & Behaviour
Impact on Orders & Behaviour
From the very first weeks, strong positive shifts were seen in customer behaviour and order activity:
+21% more orders on the 3D-modelled dishes compared to the rest of the menu
+15.4% increase in sales
+6% conversion growth between menu exploration and final order placement
The 3D menu reassured, guided and created craving.
It turned a dense menu into an intuitive, visual and compelling experience.
It renewed curiosity, reduced friction and price-based hesitation, and ultimately boosted engagement, sales and perceived value overall.
From the very first weeks, strong positive shifts were seen in customer behaviour and order activity:
+21% more orders on the 3D-modelled dishes compared to the rest of the menu
+15.4% increase in sales
+6% conversion growth between menu exploration and final order placement
The 3D menu reassured, guided and created craving.
It turned a dense menu into an intuitive, visual and compelling experience.
It renewed curiosity, reduced friction and price-based hesitation, and ultimately boosted engagement, sales and perceived value overall.
From the very first weeks, strong positive shifts were seen in customer behaviour and order activity:
+21% more orders on the 3D-modelled dishes compared to the rest of the menu
+15.4% increase in sales
+6% conversion growth between menu exploration and final order placement
The 3D menu reassured, guided and created craving.
It turned a dense menu into an intuitive, visual and compelling experience.
It renewed curiosity, reduced friction and price-based hesitation, and ultimately boosted engagement, sales and perceived value overall.
See what we can create for your venue with Neovaa
Hecho en Mexico’s success shows what’s possible when guests can explore what they order with confidence. Discover how Neovaa’s 3D menu solutions increase orders, reduce hesitation and drive higher-value selections.
Hecho en Mexico’s success shows what’s possible when guests can explore what they order with confidence. Discover how Neovaa’s 3D menu solutions increase orders, reduce hesitation and drive higher-value selections.
Hecho en Mexico’s success shows what’s possible when guests can explore what they order with confidence.
Discover how Neovaa’s 3D menu solutions increase orders, reduce hesitation and drive higher-value selections.
Get a demo
Get a demo
Get a demo
“3Dlooksgood,it'sthefuture.Ithelpscustomerstrulyvisualisefoodonline,especiallywheningredientsordishesaren’timmediatelyfamiliar.”
“3Dlooksgood,it'sthefuture.Ithelpscustomerstrulyvisualisefoodonline,especiallywheningredientsordishesaren’timmediatelyfamiliar.”
“3Dlooksgood,it'sthefuture.Ithelpscustomerstrulyvisualisefoodonline,especiallywheningredientsordishesaren’timmediatelyfamiliar.”
Prateek- Owner Hecho En Mexico- Heidelberg
Prateek- Owner Hecho En Mexico- Heidelberg
Prateek- Owner Hecho En Mexico- Heidelberg
Prateek- Owner Hecho En Mexico- Heidelberg
Frequently Asked Questions
Here’s what people usually ask
How does Neovaa work?
Neovaa turns your items into interactive 3D models, viewable in interactive 3D and augmented reality inside your platform or website. We handle the entire process: creation, integration, and support.
Do I need any special equipment?
No. We take care of everything. Your customers simply use their smartphone to view and interact with your items, just like a photo, but fully interactive. No app needed.
Do I have to take the photos myself?
It’s up to you! Use our simple photo guide to do it yourself, send us your item, and we'll handle it, or we’ll connect you with a trusted photographer from our network.
Is it hard to set up?
Not at all. You’ll receive a ready-to-use link that replaces your photo or video. You can integrate it easily into your website or ordering software. Our team is here to help you if needed.
How long does it take to get my 3D items?
Usually, within 5 to 7 business days after we receive your photos. Timing may vary slightly based on your needs and production volume.
Frequently Asked Questions
Here’s what people usually ask
How does Neovaa work?
Neovaa turns your items into interactive 3D models, viewable in interactive 3D and augmented reality inside your platform or website. We handle the entire process: creation, integration, and support.
Do I need any special equipment?
No. We take care of everything. Your customers simply use their smartphone to view and interact with your items, just like a photo, but fully interactive. No app needed.
Do I have to take the photos myself?
It’s up to you! Use our simple photo guide to do it yourself, send us your item, and we'll handle it, or we’ll connect you with a trusted photographer from our network.
Is it hard to set up?
Not at all. You’ll receive a ready-to-use link that replaces your photo or video. You can integrate it easily into your website or ordering software. Our team is here to help you if needed.
How long does it take to get my 3D items?
Usually, within 5 to 7 business days after we receive your photos. Timing may vary slightly based on your needs and production volume.
Frequently Asked Questions
Here’s what people usually ask
How does Neovaa work?
Neovaa turns your items into interactive 3D models, viewable in interactive 3D and augmented reality inside your platform or website. We handle the entire process: creation, integration, and support.
Do I need any special equipment?
No. We take care of everything. Your customers simply use their smartphone to view and interact with your items, just like a photo, but fully interactive. No app needed.
Do I have to take the photos myself?
It’s up to you! Use our simple photo guide to do it yourself, send us your item, and we'll handle it, or we’ll connect you with a trusted photographer from our network.
Is it hard to set up?
Not at all. You’ll receive a ready-to-use link that replaces your photo or video. You can integrate it easily into your website or ordering software. Our team is here to help you if needed.
How long does it take to get my 3D items?
Usually, within 5 to 7 business days after we receive your photos. Timing may vary slightly based on your needs and production volume.
Frequently Asked Questions
Here’s what people usually ask
How does Neovaa work?
Neovaa turns your items into interactive 3D models, viewable in interactive 3D and augmented reality inside your platform or website. We handle the entire process: creation, integration, and support.
Do I need any special equipment?
No. We take care of everything. Your customers simply use their smartphone to view and interact with your items, just like a photo, but fully interactive. No app needed.
Do I have to take the photos myself?
It’s up to you! Use our simple photo guide to do it yourself, send us your item, and we'll handle it, or we’ll connect you with a trusted photographer from our network.
Is it hard to set up?
Not at all. You’ll receive a ready-to-use link that replaces your photo or video. You can integrate it easily into your website or ordering software. Our team is here to help you if needed.
How long does it take to get my 3D items?
Usually, within 5 to 7 business days after we receive your photos. Timing may vary slightly based on your needs and production volume.
